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ELP Ventures / Engine 02

BEVERAGE DISTRIBUTION

Distribution, rebuilt
around the consumer.

We connect beverage producers to the restaurants, bars, and retailers consumers actually walk into — across the United States and Canada. Most distribution starts at the warehouse and pushes outward. We start at the point of sale and work back.

Apply for a video call See who this is for
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US accounts
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Canadian accounts
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Countries, two regulatory systems
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Avg. reply to an application

Two markets, two playbooks

The US and Canada don't move the same way.

Treating them as one market is the fastest way to waste a year. We run two distinct playbooks under one network.

UNITED STATES

Relationship-driven, fragmented

A decentralized, state-by-state market with diverse channels. Winning share means real relationships and direct sales effort account by account — there is no single gatekeeper to convince.

Network10,000+ accounts
CANADA

Regulation-driven, centralized

Provincial control boards act as gatekeeper, importer, and retailer at once. Winning share means compliance, listing management, and earning confidence with a small number of buyers.

Network1,000+ accounts

The tool

Producer, restaurant, bar, or retailer — pick one.

Same process either way: one application, one video call, a straight answer. No multi-week evaluation queue.

Producer Apply to distribute
Restaurant or Bar Apply for supply
Retailer Apply for supply

Producer

You make it — we get it in front of the accounts that actually move it, in the market that fits your product. Apply and we'll walk through fit, terms, and timeline on a single video call.

10,000+US accounts reachable
1,000+Canadian accounts reachable

Restaurant or Bar

One point of contact instead of ten rep relationships, and a portfolio curated around what your guests actually order — not what a warehouse is trying to clear.

1Point of contact
2Business days to reply

Retailer

Same principle as a restaurant program, sized for shelf instead of a wine list — matched to your footprint and your customers, not a generic case count.

1Point of contact
2Business days to reply
One call, not a funnelEvery application gets an actual video call — not a form that disappears into a queue.
Compliance handledWe navigate US state-by-state rules and Canadian provincial requirements so producers don't have to.
Consumer signal, not just shelf spacePlacement decisions start from what's actually moving at the point of sale.
Two business daysSame reply window as every other engine.

Producer, restaurant, or bar — one video call tells you if this is a fit.

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